The research has resulted: People spend a third of their day on mobile apps!
The place of smartphones in our lives is increasing day by day. Mobile applications developed to meet your daily needs as well as communication; This rate continues to increase day by day. With the pandemic period, when we were alone with the screens, this rate increased even more. So much so, according to app monitoring firm App Annie ; People spend a third of their waking time on mobile applications during the day.
Mobile applications are everywhere in our lives.
According to the App Annie report, daily mobile application usage has increased considerably. Although there were common digital factors such as watching television in the study, mobile application usage was the highest. Theodore Krantz, CEO of App Annie ; “The big screen is slowly dying as mobile continues to break records in almost every category of time spent, downloads and revenue,” he said. The research was conducted in 10 different countries, includingIndia, Turkey , USA, Japan, Mexico, Singapore and Canada.
For example, the company states that users of the TikTok application spend 90% more time compared to 2020; It states that it is the most downloaded application worldwide. According to the report, TikTok is estimated to exceed 1.5 billion active users in the second half of the year. According to the resulting report, seven out of every ten minutes of time is spent in social media, photo and video applications. This is the leading TikTok application among mobile applications.
According to the report, 2 million new mobile apps and games were launched in 2021 . Again, YouTube is the most popular video content application worldwide. Competing with Netflix , this content platform has left Netflix in second place in most countries.
One of the applications that have increased in use in the past year is health applications. According to the research, the pandemic reveals the desire of people to change their lifestyle. This usual increase in health applications is followed by sports/fitness applications. In addition to this, mental exercise applications have also been very popular in the past year. Another of these increases is experienced in shopping applications.
In this period, one of the most used applications due to the pandemic was vaccine follow-up applications.