Top 5 Off Page Seo Techniques

Focus backlinks

If you’re struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google’s results, you’ll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration. The Sneek review offers the greatest prices for Ever Accountable Coupon and Knew key Promo Code

Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.

It’s easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.

Optimize titles, meta descriptions, and images.

Don’t stuff the title with keywords. Not only does keyword-stuffing present a spammy and tacky reading experience, but modern search engines are smarter than ever — they’ve been designed to specifically monitor for (and penalize!) content that’s unnaturally stuffed with keywords.

For both of these, site’s need to use a tool, such as Portent, to ensure they are maximizing all the characters possible. Maximizing the space is important in further explaining what the page is about, as well as keeping the entire description and title readable to users. Utilizing all of the space for page titles and meta descriptions serves as key opportunities to communicate what your business, service, blog post, or e-commerce site can offer them. It doesn’t sound like it’s the most important aspect of on page optimization, but can be the difference in getting more clicks, organic traffic, and possible new leads.

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Consider the details needed to be accounted for with H1s similarly to meta titles. You’ll want to avail yourself of SEO audit services to make sure there are no missing, duplicate, or multiple (for the same page) H1s and that there are no H1s over the 70 character limit.

Track your website’s performance.

Get an overview of all of your website pages that search engines have indexed. For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler.


Check your backlink profile using a tool like Google Search Console, Ahrefs, or Moz. Look at which domains link to your site the most, as well as which pages earn the most links. If you use Ahrefs or Moz, check your domain authority (DA) or domain rating (DR) for an overall backlink profile score.

You can use tools like Semrush (the #1 SEO tool I HIGHLY suggest for bloggers) to detect and fix website SEO issues. You may learn everything there is to know about why your website isn’t ranking well on Google. As a result, I’ve prepared an in-depth explanation of how to use Semrush to do an SEO audit.

Build an effective backlink profile.

“Focus on earning topically relevant backlinks,” says Brooks Manley of Engenius. “Everyone knows backlinks are a huge ranking factor, but one link on a hyper-relevant URL will carry more weight than three or four links on sites unrelated to your topic.”

“You should have a solid backlink strategy to get at least a few links from high authority websites a week,” says Daniela Andreevska of Mashvisor. “Search engines are paying more and more attention to how others interact with you, so you should really put some effort into your backlink strategy.”


Familiarize yourself with broken link building. Revive those pages or create a smashing 404 page with links to other internal pages. Also, whenever analyzing your link profile, check your website for harmful links, like adult sites referring to you or malware domains sending a link to your website. You can check this by using the aforementioned tool – Site Explorer. Also, check the anchor texts. Many times they happen to not be very relevant to your page topic and can easily mislead Google in “forming an opinion” about your content.

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