Link building is the digital word-of-mouth that elevates your e-commerce to new heights of visibility and targeted traffic. However, it can take some work to do well. A commitment to content creation is critical to funnel SEO “juice” properly. That’s why e-commerce brands should focus on creating evergreen resources that earn them links.
What is a backlink?
By employing white hat link-building techniques, you may lower your chances of receiving a manual Google penalty, which might cause your SEO optimization efforts to be put back months or even years. It also shows that other businesses promote your site and that your content is valuable. Creating valuable and informative content is the best way to build quality backlinks for your e-commerce. This can include infographics, blogs, and guides. These articles are often shared on social media and are a great way to generate traffic and brand awareness.
You can also contact other e-commerce sites and ask them for a backlink. This is a great way to get in front of new customers and can increase your chances of a positive return on investment. Make sure you only contact reputable sites that are relevant to your business. This will prevent your backlink profile from becoming spammy, potentially leading to a Google penalty.
How is a backlink created?
Backlinks are one of the most important factors in SEO, and the quality and quantity of your backlinks will impact your search engine rankings. One way to create backlinks is by creating top-notch content. This can be done by writing guides, step-by-step instructions, or original research and publishing it on your website. Other ways to get backlinks include participating in industry forums and setting up Google Alerts. Doing this lets you stay on top of any businesses mentioning your company or its services and approach them for a link. Another way to get backlinks is by guest blogging on websites relevant to your industry or products. It is important to seek out safe link building and websites with high domain authority, as these sites will give your backlinks more weight.
How do I know if a backlink is safe?
If a backlink is safe, it will be editorially placed in content that naturally promotes your products or services. It will also be relevant to the topic of the page it’s on and have the potential to send quality referral traffic to your website. It would help if you focused on getting various quality links (both followed and no-followed). This means having a mix of link-building techniques such as social, guest, contextual, and paid links. It also means aiming for a high domain authority (DA) score. It is important to avoid any backlinks that are considered toxic by Google. If you find any, use a tool that allows you to see each link’s poisonous markers. If they’re bad, consider contacting the website owner and politely asking them to remove or disavow the link. However, it is also important not to be trigger-happy and deny too many links, as this can damage your SEO rankings.
How is a backlink working?
There are a few ways to measure your backlinks. One way is to use tools to break down your current links and evaluate their naturalness. This will help you understand where you have room for improvement and which sites may need to be disputed. Another way to measure your links is to monitor the traffic that your website receives from them. This will help you see which content resonates with potential customers and drives conversions. Finally, you can also look at the DA of your current links to get an idea of their value. As you build your link profile, remember to focus on consistency and quality over quantity. It’s better to have one piece of high-quality content each week than five thin posts that don’t add any value. And remember to monitor your links regularly and ensure they comply with Google’s guidelines. If you do, your e-commerce website will be on the right track to success!