Equally as harmonious as sugar and iced coffee, social media and content marketing may be used together. The number of times a piece of material, such as a blog article, is shared on social media is a good indicator of its success. BuzzSumo is a fantastic resource for learning about your content’s performance on social media sites, including Facebook, LinkedIn, Twitter, Pinterest, and Google+.
BuzzSumo is an excellent, if not essential, a research tool for marketers to learn what kinds of content and keywords are doing best, which channels and platforms are most effective at generating social shares and comments, and who the most influential people in their field are. The data you collect can be a springboard for future blog topics.
How to Get Great Content Marketing Insight from BuzzSumo
BuzzSumo’s four primary functions—Content Discovery, Content Research, Media Monitoring, and Influencer Research—can be used in various ways depending on your goals. You can use BuzzSumo to:
- Check out ideas for new and evergreen content.
- Support crisis management
- Make a plan for your organic content.
- Reduce digital ad spend
- Check out your competitors.
- Find out about news tracking
- Keep track of mentions and make reports on media coverage
- Check out the latest breaking news.
- Check how well each channel is doing.
Benefits of Using BuzzSumo Tool
Content marketers can use BuzzSumo to find popular content in any niche. Its advanced social search engine can find the most shared posts for a domain, author, or topic. It lets you know what kind of content your audience likes best. You can use this information to make valuable and compelling content and find out how well it does on social networks.
You can also track the success of your competitors’ content and find essential people with a lot of influence in your field. Then, to grow your audience, you can connect with, follow, and study these top influencers.
1- Robust Social Search Engine
Use BuzzSumo as part of your social marketing plan to discover all the popular posts. You can get access to content that is popular with the audience. You can use the results to make content that gets people’s attention and more people to follow you.
2- Make Content That Matters
About half of the content made for a marketing campaign has yet to be used. It is because the content needs to be more helpful for marketing or interesting enough to share with the target audience. BuzzSumo helps people who make and collect content to create content that meets marketers’ needs. It saves a lot of time and money because the content doesn’t end up in the trash but is instead shared and published.
3- Find Out the Competitors
BuzzSumo tells you what sources and channels your competitors use to reach their target audience. It gives you an edge over your competitors because you can get to and use those resources before they do. So, you can become a big deal in the market you want to reach. You can also set up the software to inform you when a specific keyword reaches a certain threshold. It makes your analysis of social marketing easier.
4- Analyze Top Content
BuzzSumo can be like a private investigator when it comes to finding out what’s going on with content on social media. It can follow it through social media circles all over the internet to find out where it is.
You can search for the most shared content, top influencers, and mentions of a brand or topic with the free version of Buzzsumo tool. However, it is limited in that you can only do four searches per day. Also, you can’t use any of the “reports” features I’ll discuss later in this post.
5- Find Influencers
This section lists all the social media stars who have a certain amount of influence over people who might read shared content. On the right, you can see how they are ranked by page authority, domain authority, followers, retweet ratio, reply ratio, and average tweets. You can find out how important the people who share your content and the “top” content are. Once you have the popular kids on your side, you can throw blog dodgeballs with much more force.
You can also narrow your search for influencers based on their position, affiliation, or even where they live.
6- Run Social Reports
BuzzSumo’s reports section is a great place to plan out content. This service is not free, but that doesn’t take away from the fact that it gives you a lot of interesting statistical information.
By doing a content analysis, you can find many valuable things with Buzzsumo tool about the keyword or topic you want to write about in your next post. Select “Content analysis” from the “Reports” menu. You can type a keyword, topic, or website domain in the search box, just like in the other sections. It can help you keep track of the social media attention for each topic or the whole site.
Get the Ball Rolling!
You should be able to construct the high-powered content offence with Buzzsumo tool that you’ve always dreamed of with the help of these tips. You’ll be blogging at total capacity, slicing through the defence with your unstoppable keyword running game and your courageous downfield language, and winning the blogging game. There should be nothing in the way of you having content that spreads like wildfire throughout social media platforms, and that’s because there is no such thing. The data don’t lie, as they say.