How to index a site

Trying to search for your website on search engines, can you never find it? Are you tired of seeing your blog articles always on the third or fourth page in search results? Would you like to increase visits to your website? If you answered in the affirmative to at least one of these questions, know that you have come to the right place at the right time!

In fact, in this guide, I can show you how to index a site on the main search engines and, once this is done, what measures you can take to improve its positioning. To succeed in your intent, therefore, you will have to basically do two things: report the existence of your site to search engines (if it does not already appear in the results) and learn how to make good use of the keywords searched by users on Google (and on other engines search) to make your posts rise in search results.

So, would you like to deepen the subject? Yup? Very well! All you have to do is make yourself comfortable, take all the time you need to concentrate on reading this guide and, more importantly, implement the “tips” that I will give you in the next paragraphs. I am sure that, if you do this, you will be able to index your site and improve its ranking. There is nothing left for me to do but wish you good reading and, above all, good work!


  • Difference between indexing and ranking
  • Index a site
  • Improve the ranking of a site

Difference between indexing and ranking

Before getting to the heart of this tutorial and seeing in detail how to index a site , you need to understand the difference between indexing and ranking. Yeah… because many people get confused and use these two terms as if they were synonymous.

By indexing, we intend to make a website visible among the results returned by any search engine (regardless of the position reached in the  SERP, or in the search results page). The placement, as suggested by the same term, however, is the position that an indexed site can achieve in the SERPs of the search engines: factor that varies by hundreds of factors used by the algorithms of the search engines.

In short, all sites positioned somewhere on the SERP of a search engine must necessarily be indexed by the latter, but not all indexed sites are well positioned (and you will find out why later). In the next few lines, I will first show you how to index a site on search engines and then I will reveal some “tricks” that could help you improve its ranking. Good luck!

Index a site

Generally, search engines index websites automatically. If this does not happen, as in your case, it is possible to index a site by linking to specific pages and reporting the absence of the site in the databases of Google, Bing, etc. Let’s find out, therefore,  how to index a site on GoogleBing and Yahoo!


To submit your site to Google, you must connect to the page for the Add / Update of a URL and fill in the form that is proposed to you, typing the address of the home page of your site in the URL field  (eg www.nometuosito .it ) and a brief description of the latter in the Comments field. Then, click the Add URL button and you will have submitted your report to Google, which should include your site in its index in a relatively short time. Easy, right?


To report a site to Bing you must use the webmaster tools, that is tools that are made available to users who manage a website. To proceed, connected to this page, press the link Sign up and log in through your Microsoft account, your Google account or your Facebook account by pressing one of the buttons you see on the screen and then typing the login data to the chosen service. If you are already registered, press the green button  Login to log in.

Once logged in, write the link to the home page of your website in the Add site text field (top left), press the ADD button, fill in the form displayed by entering the URL of the sitemap of your site, the time slot in which receives the most traffic and your personal information. Remember, then, to tick the boxes placed at the bottom on how to receive communications regarding any errors of site indexing and index problems and, finally, presses the button Save.

After that you will be called to verify the ownership of your site. To do this, simply follow the instructions you see on the screen: download the .xml file from the open page, place it on the server , confirm the upload by visiting the URL in question, press on the Verify button, and follow the instructions displayed on the screen to complete the site indexing procedure.

Improve the ranking of a site

Does your site appear in search engines, but is it always on the third or fourth page of results? As I told you in the initial chapter of the tutorial, despite being indexed, a site may not be well-positioned in the SERP, since the positioning varies based on multiple factors that are taken into consideration by the various search engines ( GoogleBingYahoo !, etc.).

To improve the positioning of a site and make it appear in the top positions of search engines, it is necessary to make the best use of SEO  ( Search Engine Optimization ) techniques that allow you to optimize the content on your site in order to make them more “attractive” to search engines, which will make them appear at the top of their  SERP  (ie the page containing all the results found following a search).

How can you practically do it? There are no fixed rules to follow, also because not knowing the exact functioning of the algorithms behind the search engines themselves, it is almost impossible to formulate a modus operandi that always works. In any case, the advice I can give you is to focus on quality. Therefore, avoid giving in to the temptation to think excessively about search engines and pay more attention to users: by doing so, readers will notice the care with which you prepare the contents on your site and also the search engines, over time, you will reward.

A great way to show users (and search engines) that you are betting everything on quality and fairness is to avoid incorrect techniques, such as keyword stuffing. Many think that by repeating the keywords many times within the content on their website, search engines can take the published content into greater consideration. Nothing more false! The algorithms of the search engines, in fact, are perfectly able to understand when an “abuse” of keywords is made and, instead of placing at the top of the SERP the content that has these characteristics, even penalize it, positioning it in the secondary pages.

Another trick you can take to create quality content is to cover topics that interest your potential readers. To find out what they are you can use free tools, such as Google Trends  (which I told you about in detail in another tutorial ) and KeywordTool which allow, respectively, to know what are the trending topics at a given time and identify the keywords. “Secondary” linked to the “main” keyword you have decided to consider.

Speaking of “secondary” keywords, you can use them to create chapters and sub-chapters with which to divide your post. For the structure of your posts, therefore, I recommend that you adopt the following hierarchy.

  • TitleH1 ) – in the title I suggest you always insert the main keyword of your article (eg How to copy and paste on Facebook ).
  • SubtitlesH2 ) – in the H2 subtitles I advise you to insert the secondary keywords related to the main keyword (eg How to copy and paste on Facebook from mobile,  How to copy and paste on Facebook from PC, etc.).
  • Sub-paragraphH3 ) – in any H3 sub-paragraphs present in your posts you can further specify the content that you are going to deepen (eg Post,  Link, etc.).

As for the text of the various paragraphs that make up the articles published on your site, I suggest you use simple language: use simple sentences, composed of subject, verb and object complement and avoid writing excessively articulated sentences from the syntactic point of view and lexical.

Do you want to have other “tips” on how to best use these and other techniques to improve the visibility of your website, perhaps to be able to monetize it? In this case, consider the possibility of buying “Il Metodo Aranzulla” (published by Mondadori Electa ): it is a book I wrote personally, in which I tell my story as a digital entrepreneur and, above all, I reveal some techniques and tools that have allowed to , the blog that bears my name, to become one of the 30 most visited sites in Italy.


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