How to create a successful Instagram profile

Are you passionate about photography but, after creating an Instagram profile in which to publish the shots you take, did you realize that your content have not found a particular interest among the frequenters of the famous photographic social network? Have you been using Instagram recently and would like some advice on how to get more popularity on the latter? If so, let me help you and give you some advice about it.

If you wonder how to create a successful Instagram profile, you must first know that there is no magic formula to succeed; however, you can implement some simple strategies to get more positive feedback from the community of the well-known social network. Curious to know which ones? In that case, keep reading my tutorial, because I will tell you about it in detail in the next chapters.

So take five minutes of free time, read carefully the suggestions I am about to give you and put them into practice. You will see that, with patience and constancy, you will be able to achieve the desired results. At this point, all I have to do is wish you a good read and a big good luck for everything!


  • How to create a successful Instagram page
    • Create quality content
    • Get inspiration from popular content
    • Interact with users
    • Use hashtags
    • Increase the coverage of your content
  • How to create an Instagram profile of a Facebook page

How to create a successful Instagram page

From the moment you want to know how to create a successful Instagram profile, I suggest you do not waste any more precious time and carefully follow the advice I am about to give you in the next chapters of this guide: you will see that you will find several food for thought that, I’m sure, they will be particularly useful to you.

Create quality content

The first piece of advice I want to give is the importance of creating high-quality content.

To create a successful Instagram account, in fact, you have to give a lot of importance to quality, rather than quantity: your goal must always be to try to stand out and make sure that the contents you publish stand out and stand out in the mare magnum of the social network.

To do this, it is clearly necessary that you know in depth how Instagram works and that you know how to master all its main tools for creating content, such as Stories and Reels since these are the most popular content.

Furthermore, in order to create quality content, it is necessary to have the right equipment, such as a smartphone with a high-level camera, perhaps to be associated with the use of apps thanks to which you have a manual control of the shooting parameters. In this regard, I suggest the use of Camera FV-5 for Android or Halide for iOS. If, on the other hand, you prefer to evaluate the purchase of a professional camera, I suggest you deepen the subject by reading my dedicated buying guide.

On the software side, however, it is useful to use applications or programs for photo retouching: Snapseed for Android and iOS, VSCO for Android and iOS or, in relation to Windows and macOS, Photoshop or GIMP.

Instead, in case you need to use video editing apps, I suggest you take advantage of apps like Inshot for Android and iOS. Or you can consider using video editing programs on WindowsmacOS, and Linux.

As for the creation of stories in an advanced and more personalized way, you can use apps such as Insta Story for Android and Made for iOS.

Get inspiration from popular content

Would you like to create an Instagram profile of photography, but have no idea what the most trending content can be in the area of ​​your interest?

In this case, don’t worry: through the Explore section you can easily identify what are the most popular contents on Instagram, so that you always have the right inspiration for publishing content on your profile.

All you have to do to view the contents in this section is to access Instagram via the smartphone app or connect to its official website. Then, click on the magnifying glass icon located in the bottom menu (if you are using the smartphone app) or click on the compass icon located in the upper right corner (from the web) and you will be shown all those which are the most popular postsstories and Reels of the moment: by consulting this section, you can therefore take inspiration for the creation of your content.

But I recommend: do not copy the formats of others, just take a cue from those that are the most appreciated content, in order to create your own style that stands out for its particularity and uniqueness.

Interact with users

Instagram is a social network that invites interaction between users and, therefore, it is necessary that you build a real natural relationship with your followers but also with the people you follow, in order to reach an ever wider audience.

Therefore, you should know that as regards the possibilities of interaction with other users, Instagram provides several tools: the “likes” (the heart icon ), the comments (the cartoon icon ) and the shares (the airplane icon ); features that can be used on all content on Instagram.

Speaking, instead, of the possibilities made available by Instagram to stimulate user interaction, there are the interaction tools available in the Stories, accessible by pressing the square smiley icon (e.g. quizzes, surveys and the possibility of doing and/or receive questions ), while to establish a more immediate dialogue with your community it is possible to make live broadcasts.

Use hashtags

Are the posts you post on Instagram struggling to reach users? In this case, I suggest you make conscious use of hashtags, i.e. the labels that are used to categorize posts and to help people find content that is in line with their interests.

On Instagram it is possible to insert a maximum of 30 hashtags in the caption of the published posts; however, it is vitally important that these are relevant to the published content: otherwise, non-relevant hashtags that are massively present could be removed and may even lead to penalties (in case the affected content is reported as spam attempts ).

Would you like some advice on the hashtags to use? In this case, I suggest you use online services such as Top Hashtag and All-Hashtag or apps such as HashTags for Instagram for Android and Top Tags for iOS / iPadOS which allow you to search by keywords, helping to identify related hashtags.

Increase the coverage of your content

Another suggestion that I want data is that relating to the possibility of increasing the coverage of the content you publish by switching to a corporate Instagram account by connecting a Facebook page to the latter.

The procedure in question is carried out through the Instagram app, acting from the section Settings> Account> Pass a company account. As a result of its execution, I suggest you set the lever relating to the simultaneous publication of posts and stories on Instagram and on the Facebook page connected by you to ON.

In addition, to reach a wider audience, you can also connect other social accounts to your Instagram profile, such as those of Twitter and Tumblr. To do this, go to the Settings> Sharing on other apps section, in order to log in to these latest social networks and, consequently, activate the simultaneous publication of the contents you publish on Instagram.

How to create an Instagram profile of a Facebook page

Have you made the switch to a corporate Instagram account and would like some advice on how to manage your Instagram profile and connected Facebook page simultaneously?

In this case, I suggest you use the Facebook Creator Studio tool: the official Facebook tool that allows you to publish on Instagram from a PC and, simultaneously, also on the Facebook page. To use it, all you have to do is connect to its official website and log in with the corporate Instagram account you own.

Once this is done, click on the Create post button located in the upper left corner and choose whether to publish a content in the Instagram Feed or a video on IGTV. Then, after having loaded the content present in your computer memory and after having written the accompanying caption for the content to be published, put the checkmark on the wording Publish on Facebook, in order to activate the publication on both social networks.

Finally, when you are ready to publish the post or video on Facebook and Instagram, press the Publish button. For more information on how Creator Studio works, read my guide on how to upload photos to Instagram from PC.


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