How to advertise on Instagram for free
For some time now you have created an Instagram account to post content that relates to your interests and passions. However, despite your considerable efforts, the posts and stories you publish don’t seem to have particular appeal to users, and therefore followers are struggling to grow.
How do you say? This is exactly how things are and, for this reason, you wonder how to advertise on Instagram for free? You would like to promote some of your posts or stories, but since you don’t intend to spend money to do so, are you wondering how to do it at no cost? In that case, don’t worry: in the next chapters of this guide, I will give you several tips in this regard.
So if you can’t wait to find out more now, I suggest you take just a few minutes of free time and sit down comfortably. Read carefully the advice I am about to give you and put it into practice. You will see that with a little patience, putting in a lot of effort and perseverance, the results will come. That said, all I have to do is wish you a good read and a big good luck for everything!
Index
- Preliminary information
- How to advertise on Instagram for free
- Create quality content
- Connect a Facebook page
- Tag other people in posts and stories
- Comment on other people’s posts
- Collaborate with other users
Preliminary information
Since you wonder how to advertise on Instagram for free, I must first inform you that the possibility of sponsoring content on Instagram is a feature of the social network that can only be used for a fee and, therefore, you cannot advertise, in the true sense of the term, for free.
However, if you want to promote a content created by you for free, you can implement some simple strategies, such as those I will talk about in the next chapters, thanks to which you can increase the reach of the content you publish, in order to obtain greater popularity within the well-known photographic social network.
Therefore, to succeed in the intent you have proposed, continue reading the next paragraphs, to find out what are the solutions you can implement.
How to advertise on Instagram for free
Having made the necessary premises above, the time has come to illustrate in detail what are the solutions, advice and strategies that you can apply, to increase the popularity of the content you publish on Instagram and, consequently, obtain a greater number of followers and likes. Good luck!
Create quality content
The first suggestion I want to give you is related to some advice regarding the need to constantly create high-quality content.
Your main goal, in fact, must be to try to distinguish yourself from the many popular contents that are published every day on the photographic social network and that you can see, for example, through the Explore section of Instagram (the magnifying glass icon ).
To succeed in this intent, you must first know in detail all the features of Instagram, including Stories and Reels, which are among the most popular content.
After that, in order to create high-quality content, you must also have the right equipment: for example a smartphone a high-level camera to be associated with apps that allow you to check the shooting parameters (for example Camera FV-5 for Android or Halide for iOS ). Alternatively, I recommend that you consider purchasing a professional camera.
For the creation of high-quality content, applications ( Snapseed for Android and iOS or VSCO for Android and iOS ) or programs (such as Photoshop and GIMP ) for photo retouching are also important, thanks to which you can then embellish your shots.
If, on the other hand, you want to make videos, I suggest you edit them through the use of some apps (such as Inshot for Android and iOS ) or through the most famous video editing programs for Windows, macOS and Linux.
For the creation of custom stories, however, you can use apps like Insta Story for Android and Made for iOS.
Connect a Facebook page
Another tip I want to give you is to switch to a corporate Instagram account, by connecting with a Facebook page.
By carrying out this procedure, which can be carried out in the Instagram app, by acting from the Settings> Account> Pass a company account, you have the possibility to connect a Facebook page you have previously created.
Following the execution of this operation, set the lever relating to the publication on Facebook of the contents published on Instagram ( posts and/or stories ) to ON.
In addition, if you want to connect other social accounts, in addition to Facebook, you can do so through the section Settings> Sharing on other apps. In this screen, in fact, by pressing on the Twitter or Tumblr items, you can log in to these social networks in order to activate the simultaneous publication on the latter too.
Tag other people in posts and stories
A good way to promote your content on Instagram at no cost is certainly to tag other people in the posts and/or stories you make.
But be careful, you must use this tool with knowledge of the facts and tag only those people who are believed to be directly interested or in some way really involved in the content created.
That said, to tag a person in stories of Instagram, all you have to do is press the icon of the square face, in order to open the menu of the adhesives. After that, click on the Mention button and type in the username of the person you want to mention. Finally, hit the Your Story button to post the content in Instagram Stories.
To tag a person in posts, however, you must first type the @ symbol in the post caption, then you must write the username of the user you want to tag. Finally, press the Share button, to publish the post on Instagram.
Comment on other people’s posts
Another solution you can use, to reach a greater number of users on Instagram, is to comment on the posts of others, to get noticed.
Also in this case, it is a solution to be used with reason: for example, comment constructively on posts published by people you think are interesting, or interact with contents that concern topics of real interest to you; don’t “spam” your content in a harassing way.
To comment on Instagram, all you have to do is identify, through the search engine of the photographic social network (the magnifying glass icon ), the post of your interest. After that you need to do tap on the icon of the comic and, in the field of text that is shown to you, enter your message text. Finally, click on the Publish button, to publish the comment and that’s it.
Collaborate with other users
Since Instagram is a social network and, as such, invites interaction between users, you can evaluate the possibility of collaborating with other people who publish content in line with your interests, in order to advertise and reach new audiences.
If you have identified Instagram accounts of people who share content similar to yours, offer them a collaboration, for example by posting shared content in which to target each other.
To propose a collaboration to a user on Instagram, I suggest you contact him privately, in order to be able to expose your ideas in a confidential manner.
To send a private message, just press the Message button, corresponding to the Instagram profile of the user to be identified. In this way, you will be able to view the text field relating to the private chat of the social network and, using the text field Write a message, propose your idea in writing.
Finally, when you are ready to send your message, press the Send button and wait for a response from the contacted user.