If you are wondering how much TikTok pays for views, likes and followers you came to the right place, moreover, there are different ways to earn money on TikTok, and this also depends on the country you live in, as the company has different strategies in different countries.
There are many myths and stories about the money that can be earned on TikTok, in some cases due to ignorance and in others to catch a few clicks, but the truth is that the rules of the game on TikTok are clear and will depend on where you live.
Of course, they are all estimates , there is no official data because TikTok does not offer this type of information, although it can serve to give you an idea of how much the most famous short video platform pays so far.
How much TikTok pays in Spain
You should know that TikTok does not pay you for the number of likes or followers , but you monetize for the number of views of your content and visits to your profile, but they are also important aspects. Actually, you accumulate earnings by the number of impressions.
Specifically it is done by a measurement tool called CPM or cost per thousand. That’s how they sell advertising to sponsors and in that way they evaluate your profile to determine how much they will pay for your content. Different parameters influence this evaluation.
As a general rule, the value of your content will be higher if you are in the United States , even above Spain. Although there is no public earnings table, content creators in Spain could be earning the following:
- 1,000 plays: approximately €0.04 ($0.4).
- 10,000 views: approximately €0.40 ($0.43).
- 100,000 views: approximately €4 ($5).
- 1,000,000 views: approximately €40 ($43).
- 5,000,000 views: approximately €200 ($216).
- 10,000,000 views: approximately €400 ($432).
If you wanted to make, for example, about 2,500 euros per month (just over $2,700), you would have to have a profile with 100 million visits added to all your content and at least 2 million followers, on average.
However, there are some different parameters when you are considered an influencer and the platform will contact you in a particular way to offer you a different earnings package and they will also establish parameters that you must meet.
How much does TikTok pay in the US?
There is also no table that tells us what tiktokers earn in the United States , but based on the previous indicative data and taking into account that the CPM is higher there, with the same number of reproductions they could be earning almost double:
- 1,000 views: about $0.07 (€0.06).
- 10,000 views: about $0.70 (€0.65).
- 100,000 views: about $7 (€6.47).
- 1,000,000 views: about $70 (€64).
- 5,000,000 views: about $350 (€323).
- 10,000,000 views: about $750 (€693).
How much does TikTok pay US creators?
Although the earnings can be considerably different, the truth is that in the US you could better monetize your TikTok account. First, you must have at least 10,000 followers on your profile to be eligible to participate in the TikTok Creator Marketplace.
So you must also be 18 years old to participate and you must also agree to abide by the rules of the community. But there are also other things that you must meet to earn money with TikTok in the United States, for example, your content must have a minimum of 100 thousand views in the last month, but you must also have at least three new videos published in that month. period.
If you meet all of the above, earnings could be estimated as follows.
- With 100,000 followers you could earn between $200 and $1,000 per month.
- With a million followers, your earnings can go from $1,000 to $5,000 per month.
However, there are creators with viral content who could earn between $500,000 and $1 million per month , but these earnings include deals with brands and advertising posts.
Tips to make more money on TikTok
We already know that TikTok pays for the number of visits or reproductions in your videos , but not for the likes and, therefore, that was clear. So how do you go about earning more money? Well, there are a number of tips you should follow to achieve that goal:
Create viral, daily and constant content
You must create more and better content that ultimately goes viral on a daily and consistent basis. A profile that wants to get more followers must generate videos daily, between 2 and 5 videos per day, that will allow some of them to interest the public and become popular.
The likes you get will help your content to be shown to a specific audience to the extent that the platform’s algorithm can identify the target audience through reactions and that can make your visits go up much more.
Focus on one theme
You must maintain a theme. TikTok followers don’t like you to change the subject all the time, they follow you because you produce content with a specific concept and they want to consume it that way.
For example, you should avoid making technology videos today and then dancing tomorrow, that will get you unfollowed and affect views of your content.
Target your content
You can target your content if you know that views from a specific location pay more, you could make content focused on it, for example, if you are in the United States or Spain, you can choose to make videos of tricks to earn money in those locations.
Tools to make money on TikTok
Fortunately, there is more than one way to make money on TikTok . If you do not have millions and millions of visits then you will not have decent earnings within the platform and for this there is the TikTok Creators Fund, the direct ones or the TikTok Creator Marketplace.
TikTok Creator Fund
The Fund for Creators is available in the United States and Europe, soon for Latin America. It is a tool that generates profits for the performance of your content and the platform pays you directly for it, but you must have certain conditions.
The platform requires you to meet the following requirements:
- Age: You must be over 18 years old.
- Followers: you would have to accumulate more than 100,000 followers on your profile.
- Views: You must have more than 100,000 views in the last month.
- Content type: Posted content should be original.
Direct from TikTok
Creators on TikTok can also earn money through streams and the various battles they do on TikTok to place you in the top 1 every week. What happens is that it is the followers of those people who do a live who send them gifts .
These gifts are later exchanged by the tiktokers in real money when the possibility of exchanging them arrives, but the truth is that very little is achieved because the platform keeps a higher percentage than what each tiktoker obtains.
You as a TikTok user must first buy a series of coins to be able to send gifts in direct, right now the prices are the following in TiktTok for iOS:
- 35 coins: €0.49.
- 65 coins: €0.99.
- 330 coins: €4.99.
- 660 coins: €9.99.
- 1,321 coins: €19.99.
- 3,303 coins: €49.99.
With those coins you can then buy gifts to send on the live streams , for example, roses (worth 1 coin), heart with two fingers (5 coins), hat (99 coins), sunglasses (199 coins), etc. The more expensive it is, the larger the gift will appear on the screen when it is sent.
All the gifts that the users of the TikTok live receive are transformed into diamonds , which in turn can be exchanged for real money and withdrawn to a PayPal account. Depending on the amount of diamonds you have, it will be more or less money.
TikTok Creator Marketplace: Another Way to Earn Money on TikTok
If your profile has many followers and thousands of visits per month, you can opt for an additional alternative to earn money within TikTok. It is through the TikTok Creator Marketplace platform .
Through it, you will be able to collaborate with brands that will find you through the social network , to make pieces that promote certain products and services that comply with the policies of that company.
There the brands contact you, or you can apply for an offer and then they establish the terms of what they want and if they are interested in your profile, then the price of the campaign is determined and it is executed. A percentage of that negotiation will remain in the hands of TikTok.
With these types of TikTok Creator Marketplace campaigns, they usually set up contracts for different posts over a period of time, using your own style and creativity to promote something differently.
There are several ways to earn money on TikTok, there is even one that can make you earn money on TikTok without generating too much content , but the truth is that you have to have a lot of patience in any of the chosen options.
As you have been able to see, there is no official data that allows us to know with certainty how much TikTok pays , but they are estimates and only each tiktok knows what they earn, although they only pay for the number of reproductions, but the likes and visits.