Still don’t know the difference between the WhatsApp Business API and the WhatsApp Business app? No problem, here you will learn their main differences and what role each of these tools plays in the customer service processes of a business. In addition, you will learn which one is the best for you.
WhatsApp launched its Business app to help companies sell and better interact with their customers. Although this model is maintained for startups, it is not viable for companies with a greater volume of attention.
That is why the WhatsApp Business API for medium and large companies was launched. This tool was designed with the purpose of providing solutions to businesses from a commercial perspective.
And this is what we must be clear about in order to start analyzing WhatsApp Business API vs WhatsApp Business. Both applications work seamlessly as long as it adjusts to business performance . However, both play a different role and that is where the paths become different.
What is WhatsApp Business?
WhatsApp Business is an application aimed primarily at small businesses. Since the personal WhatsApp does not have the basic functions for any business , the Business application has the primary functions that any business profile should have.
Now with this app you can display your product catalogs , generate leads, give first responses, collect feedback and offer customer support to your users.
To access this app, just search for WhatsApp Business in the App Store or Play Store on your phone. Once downloaded, you will have to create an account with an exclusive number for this version , since it will be a public number for all your clients.
You already know what WhatsApp Business is and how you can access this application. Let’s continue learning and get to know together what the WhatsApp Business API is .
What is the WhatsApp Business API?
The WhatsApp Business API allows the largest companies to operate and communicate with their customer base effortlessly. While WhatsApp Business did an early job, it didn’t allow larger companies to have more active sessions at any given time .
This made connectivity difficult, since, without an adequate dimensioning of agents, a company with a greater reach suffers in customer service by chat. Also, since it is impossible to manually respond and communicate with customers at scale , the WhatsApp Business API allows you to automate your conversations and send mass notifications.
With an API-powered WhatsApp chatbot you can automate your most frequent queries and answer your customers’ questions around the clock. In this way, your business becomes truly global.
If the chatbot can’t answer a question, your agent can seamlessly pick up the conversation and answer any additional customer queries.