How to sponsor on Instagram

You have created your Instagram account with a very specific goal: to reach as many people as possible to promote your company or your brand. To achieve this, you are also evaluating the possibility of promoting your content for a fee but, before doing so, you would like more explanations about it.

How do you say? This is exactly how things are and, since you would like to know more about how to sponsor on Instagram, are you reading this guide of mine? Well then don’t worry – I’m here to help you. In the next chapters of this tutorial, in fact, I will explain how to promote your content on Instagram for a fee, using the official application of the well-known photographic social network, but also a specific tool available from PC that is designed for companies and professionals.

In addition, I will also give you some useful tips on how to increase the popularity of your content for free, in case you want to opt for this solution as well. So, are you ready to get started? Yup? Very well! If so, sit down comfortably and practice the procedures I will give you below. Happy reading and good luck for everything!

Index

• How to sponsor on Instagram
  • How to sponsor on Instagram stories
  • How to sponsor Instagram posts
  • How to sponsor on Instagram from PC
• How to sponsor on Instagram for free

How to sponsor on Instagram

Before explaining how to sponsor on Instagram, I must first give you some useful preliminary information about it.

First of all, it must be said that a good way to sponsor Instagram content is to go through Facebook (social network which also includes Instagram), however it is also possible to do without it and go exclusively to Instagram. I’ll explain.

If you are wondering how to sponsor on Instagram without Facebook, you must in fact know that you can promote your paid content directly on Instagram by switching to a company account: in this way you can take advantage of the sponsorship function reserved for companies, professionals, influencers and other professionals without having to connect a Facebook page .

Having said that, to switch to a corporate Instagram account, start the app of the well-known photographic social network on your Android or iOS device and, after logging in to your account (if necessary), press the icon of your profile, located bottom right.

On the next screen, tap the ☰ button located in the upper right corner and press the Settings item in the menu that is shown to you. Once this is done, press on the Account items > Switch to a professional account, choose the category that describes your profile and tap the Finish button. Then, select the type of account you want to create ( Creator or Company ) and, finally, click on Next, to finish the procedure.

Once the operation is completed, you can use the new company tools, such as promotions; you can also view statistical data on your posts and followers. For more information on this, I suggest you read my in-depth guide specifically dedicated to the topic.

How to sponsor on Instagram stories

Now it’s time to tell you how to sponsor the content you’ve posted on Instagram.

If you want to promote a story you’ve created, start by identifying the content in question. Once this is done, click on the icon (…) located next to it and click on the Highlight button.

Now, fill in all the information required to create the ad: choose the goal you want to achieve with the promotion you are running, specify where you want people to be redirected ( Your profile, your website or your direct messages ) , define your audience, by entering your targeting options ( create your audience ), or select the automatic option, to leave the default settings. Finally, specify the budget and duration of the promotion and set up a payment method ( credit or debit card, PayPal).

Finally, when you are ready to start the promotion, click on the Create a promotion button. As soon as this is approved, the ad will be published by the Instagram team, presenting the words “Sponsored” . More info here.

How to sponsor Instagram posts

You can promote posts as well, in addition to Instagram Stories.

To carry out the operation in question, locate the content you have published and press the Highlight button.

At this point, all you have to do is fill in all the information required for the purpose of creating the ad ( destination, audience, budget and duration ), acting in the exact same way that I explained to you in the previous chapter.

How to sponsor on Instagram from PC

To sponsor on Instagram from a PC it is necessary to use the Facebook Business Suite tool which is dedicated to corporate Instagram accounts connected to a Facebook page.

Therefore, to start a promotion from a computer, connect to the service in question and log in to your Facebook account, so that you can manage, in a single screen, your Facebook page and the Instagram account connected to it.

Then, on the main screen, press the Promote button and choose the type of advertisement to create, depending on the goal you want to achieve ( highlight a post , highlight an Instagram post, receive more messages, promote your page, get more people to visit the website or get more leads ).

Alternatively, select the item Start using automated advertisements, to speed up the process of creating a promotion, by configuring some predefined customizable options.

For example, if you choose the Highlight an Instagram post option, locate the content to promote and press the Highlight post button. Then, specify information about the audience, duration and budget of the promotional campaign and add a payment method.

Finally, click on the Highlight button to complete the creation of the ad, which will be published once the approval is complete.

How to sponsor on Instagram for free

On Instagram it is not possible to sponsor your own content for free in the true sense of the term, as advertising promotions are clearly paid.

However, if you want to spread the content you create in an alternative way, you can do it by implementing various promotional strategies at no cost, which require you to know in depth how Instagram works.

To be able to increase popularity on Instagram, you must in fact implement a real content creation strategy, identifying your niche and consistently producing high quality content in posts, stories and reels : your goal, in fact, it must be to represent a distinguishable presence in all sections of the well-known photographic social network.

In addition to this you also have to interact with other users and create a true virtual community, loyalty of your audience through the Instagram tools dedicated to the invitation to interaction such as quiz, the questions, the surveys and direct.

Also, do not underestimate the importance of hashtags and also consider sharing your content on your Facebook page or other social networks, adding them through the Instagram app, in the Settings> Account> Sharing on other apps section.

For more information about it, I suggest you follow all the tips I gave you in my guide on how to grow fast on Instagram.