How to be first on Google

You have recently created your first site and, rightly, you would like to make sure that as many people as possible see the content on it. To do this, you know how important it is to appear at the top of the results of the main search engines – first of all Google – since they are an important source of traffic.

While you’re here, what do you say if I give you some “tips” on how to be first on Google? Do you want? Very well! I already anticipate that basically I will show you two ways to appear at the top of the SERP (the page containing all the results) of the famous search engine: firstly, using techniques through which to optimize the content on your site and then using Google Ads, the Web advertising service made available by the Mountain View giant. It is not an easy thing to do: being first means overcoming the competition of millions and millions of pages, but with the right commitment and, above all, over time, you can succeed (at least for certain contents).

So, are you ready to get started? Great! Make yourself comfortable, take your time to read the information in this guide, and more importantly, promptly apply the tips I’m about to give you. If you do this, over time you will surely be able to improve (and not a little) the positioning of your site’s content on Google. Good luck!

Index

• Be first on Google for free
  • Index the site
  • Optimize content
• Be first on Google with Google Ads
• Other useful resources to be first on Google

Be first on Google for free

To be first on Google for free, you must first make sure that your site is indexed by the famous search engine (or that it is present in its database) and then optimize the content created through the correct use of some techniques, which I will show you shortly.

Index the site

If you have noticed that your site is not indexed by Google, so it does not appear at all in its search results, you have to enter it “manually” through a special page set up by the Mountain View giant. Usually Googlebot, the Google web spider (which I have already told you about in another guide ), automatically detects websites and indexes them in its database.

If in your case this has not happened, send to Google the request for indexing your site: connected to this page, fill out the form displayed on the screen by entering the address of the home page of your site in the URL text field and a short description of the same in the Comments field and, finally, presses the Add URL button. If everything went well, your site should appear in the Google SERP within a few days.

Optimize content

The fact that your site is indexed by Google, however, is not a guarantee that it will be positioned in the first search results. To make this happen, you need to know how to optimize the contents on it and, not negligible detail, have a lot of patience: it could in fact take months (if not years) to appear at the top of the SERP.

To optimize the contents of your site, you must use SEO  ( Search Engine Optimization ) techniques very well . Contrary to what is said in many forums and websites, website optimization is not an “exact science”, which means that there are no precise rules for optimizing a site and/or making sure that they always work. (also because no one is given to know all the factors actually taken into consideration by the Google algorithm). However, the fundamental prerequisite that must be met in order to try to rank at the top of the search results is to create quality content.

The Google algorithm, in fact, before returning a search result to the user, takes into consideration more than 200 factors to determine what are the contents that may be of interest to users who have performed a search (obviously all this happens in a fraction second) and this means that the higher the quality of the content you produce, the more significant the response they give to the question posed by the user, the more likely it is that Google will judge the content of your site as valid and classify it. in the top positions of the SERP.

To create quality content that interests users, you can make use of free tools such as Google Trends and KeywordTool: the first allows you to know in real time which are the hottest topics of the moment and view their progress over time ( if you remember, I have already told you about it in this study ); the second, on the other hand, allows you to identify the keywords related to the main one you used in certain content, thus allowing you to receive editorial “suggestions” on which issues to address on the basis of the research data made by the users themselves.

As for the contents of your site, I recommend: do not make the mistake of overly repeating the keyword you have decided to use: this practice, called in jargon ” keyword stuffing “, is not frowned upon by Google, which penalizes content created in this way by relegating it to the last positions of the search results. The keyword must be inserted in the title and then repeated in the text 2 or 3 times at most, always in a natural and consistent way with the rest of the text. Understood?

In addition to structuring the content you create correctly, it is also important that the structure of the site itself is well optimized. I dealt with this and other SEO-related topics in depth in the book “ Il Metodo Aranzulla ” (published by Mondadori Electa ), where I explained in simple language how to be successful online. If you are interested in learning more about the subject, perhaps because you want to try to make money with the Internet as I did, consider buying my book: there you will find many interesting ideas to start from and, above all, many tips on which mistakes to avoid. create an online business.

Be first on Google with Google Ads

If you are willing to invest some money to be first on Google, know that you can turn to Google Ads. If you do not know it, this very famous Web advertising service offers the possibility to insert (for a fee) advertising spaces at the top of the search pages (therefore, above the “standard” search results). This is a solution to be taken into serious consideration since Ads does not require the payment of a monthly subscription (or other fixed costs): you only pay if the ad is actually clicked by a user. Interesting, right?

If you are still convinced to publish your first ad with Google Ads, connected to its home page, press the START NOW  button and write your e-mail address and the domain of your website in the text fields What is your email address ? and What is your website?

Now, check Yes, I want personalized tips and advice to improve ad performance if you want to receive advice on how to improve your ad performance or No, I want personalized tips and advice to improve ad performance if you do not want to receive them and, after having made your choice, press the Continue button.

On the page that opens, decide the budget you are willing to spend every day for the ad by writing it in the Your budget box  (next to it you will also find an estimate of the potential traffic generated by the sponsorship that you can help you in this choice) and click on Save. Then select the keywords you want to relate to the ad from the Keywords box, press the Save button once again, select the maximum amount you are willing to shell out for a single click on your paid ad from the Set the bid box and do it again click Save.

To conclude, compose your ad by writing the text in the box Write your ad: fill in the Landing page, Title 1, Title 2  and Description fields with all the information you want to include in the ad and, finally, press the Save button and then click Save and Continue.

In the new page that opens, fill out the form you see on the screen by entering the information relating to billing and payment of the advertisement ( name, surname, address, telephone number, chosen payment method, etc.) and, finally, presses on the Complete button and create the announcement located at the bottom to complete the operation. When a user searches on Google using the keywords you have set, they will see your ad (provided that Google deems it relevant to the search made) and, if they click on it, you will pay the budget set using the payment method you have. chosen.

If you want to learn more about Google Ads, take a look at the guide I dedicated to this service: there you will find other information that will allow you to use it even better.

Other useful resources to be first on Google

Do you want to deepen the topic, perhaps improving your knowledge of the SEO techniques I referred to in this guide? Well, there are other useful resources to be first on Google that are worth checking out. One of these is undoubtedly the Google guide on SEO , aimed at all those who wish to know in more detail what are the measures to follow to improve the positioning of their site on Google: there you can find very useful information to understand, for example, how to optimize the content, images, URLs on your site and so on.

If you want, you can also consult sites that deal specifically with issues related to SEO techniques, such as Studio Samo  (in Italian) or Search Engine Land  (in English): take a look and you will see that you will not regret it!