How to promote a one-page site in search

The more pages on the site, the more it weighs. I mean link equity, which is distributed through internal linking. But what if it’s a single page site? Is such a site able to reach the top search engines? 

Let’s figure it out!

What is a one pager

A one-page site (landing page) is a landing page with one service or one product. The purpose of the one-page is to collect leads, that is, purchase requests. Landing page forces the visitor to perform an action, the whole structure of the one-page encourages this. The structure of the site should sell this product to the visitor immediately.

Why Promote One Pages?

• To promote multi-page sites, you need an impressive amount of money, and with a landing page you save money. You also save time. If a lot of effort, time and money have already been invested in a project, we do not want to abandon it, and sometimes we work on it at a loss. And if a one-page project doesn’t succeed with us, we just abandon it and move on to something new.
• If the one-page answers the user’s question, then he may be in the top.
• You can receive leads and transfer traffic to promoted projects or affiliate programs.
• You can test the idea with minimal investment.

The most important thing in promoting a one-page site 

• The first is to choose the right niche.
• Demand is also important. The product you are going to promote should be with a rising trend. The exact frequency in Russia should be from 1000 requests per month. To check the exact frequency according to Wordstat, you must enter a request in this way: “! request”. If there are several words in the query, then each word must be preceded by an exclamation mark: “! my! query”.
• Long life span of a product or service. Event traffic is not suitable here, you need to look ahead when choosing a niche and try not to choose something that will soon go out of trend.
• The ability to solve an intent or respond to a user request within a single page. If the user enters the query “LG TV”, then he has not yet decided on the model and will probably want to watch a lot of TVs and read reviews. Solving the intent of such a user within the framework of one page will not work, so I immediately say that there is no point in creating such sites.

The biggest misconception in this area is that if there are no landing pages in the top, then you don’t need to create it. Many webmasters think so, and they have not even tried to launch one-pagers.

Stages of creating a one-page site

1. First of all, you need to determine the intent and draw a portrait of the buyer.
2. Collection of requests and LSI phrases (additional phrases that are associated with the main keys). As for the semantic core, it is necessary to strictly cut information requests and leave only commercial ones. Well, once again about LSI phrases: this is very important.
3. Analysis of the structure of competitors’ pages.
4. Creation of own structure.
5. Content writing.
6. Technical optimization of the site (you only need to optimize one page, so you need to do it perfectly).
7. Monetization or overflow of traffic.

What CMS should you use?

There is no fundamental difference here, you can make a one-page site using the tools that you like best. Builders like Wix, Tilda and Craftum have all the modern features. But I personally like constructors less than, for example, WordPress. Since you have only one page, you can build a website in HTML as well.

One page structure

We start creating the structure only after we have analyzed the competitors. It is advisable to analyze the search results for each key request that you have found.
After analyzing competitors, you can find interesting solutions, such as menus within one page. This is called anchor navigation. Links usually also contain LSI phrases, but link to a separate block rather than a single page. In the site code, this is the same one-pager, although it may seem like a full-fledged site to the visitor. 

A form with a call to action on the site is required, and it is desirable to make this form visible on every scroll screen.

Content and technical optimization

It is necessary to avoid footcloths of the text. There should be blocks in which information is taught concisely and concisely. The most important reason why a one-pager can rank in the top is the text relevance of the site.

Important components of technical optimization:

• image optimization, 
• work on download speed,
• adaptability for mobile devices,
• micromarking, if possible,
• it’s good when there is a key in the domain.

Single Page Examples

I entered “weight loss remedy” in Yandex and saw the query “weex weight loss remedy” in the prompts. I don’t know what kind of tool this is, perhaps the tips are twisted, but by this request I found the site 1weex.ru in the top. Moreover, the site is rather weak in design:

It has not one, but 2 whole pages. But I think you understand that the difference is small. If you start analyzing SERPs, you will notice more one-pagers than you might expect. 

You should not rush to register a new domain in the hope of creating a landing page that will immediately get into the top. You will be able to bring the site to the top faster if you create it on the old domain or drop . In this case, you can bring a one-page site to the top even without links and contextual advertising. The main condition is to give the person exactly what he is looking for.